Everyone is super focused on growing their social media accounts these days. We all want to see our follower numbers go up and up and up. But what good is having a ton of followers if they aren’t going to buy anything from you? Once you get someone to follow you, you can’t just start hard selling them and expect it to work. You have to nurture your relationships with them and turn them into fans before expecting them to go for what you’re offering. This is the absolute best practice for growing a business using social media platforms like Instagram.
In the video above I discuss in detail the three things you need to focus on to grow your Instagram account and then to turn your followers into customers.
You 100% need to focus on the know, like, trust factor.
If your followers don’t feel like they really know you and what you stand for, they won’t feel connected to your brand or your products. A lot of purchases are emotionally motivated and we all know we’d rather support someone we know and feel connected to over a stranger, even if their product is better.
Another thing you need to establish is the LIKE factor. It’s not just enough for someone to be familiar with you and what you do, they have to like you too. So how do you get your followers to like you? Authenticity, relatability and passion. People need to feel that you are genuine and can easily sniff out a fraud. Be true to yourself, and share your story often. If you are human and you show it, people will feel like they can relate to you. On top of it all, you need to have passion for what you’re doing. People love to get excited about things and feel positive- passion breeds positivity. If you have passion for what you do, you will help lift people’s mood and give them hope. This will inevitably make them like you!
The last factor you need to establish is TRUST. Trust takes time to establish. It will require you to be consistent, predictable and reliable. You need to show up for your audience, and show up regularly even if you’re having a bad day. Use your struggles to inspire your audience, or even just to show that you’re human too. Be consistent in how often you show up so your audience will know how often you’ll be there. Lastly be predictable. Your audience should know what kind of content to expect from you. If you are posting about a completely new topic everyday, people will get confused and probably end up either not paying attention or worse, unfollowing you.
So there you have it! Focus on establishing the know, like, trust factor and you will inevitably be creating an army of fans who will be ready to jump when you have something awesome to offer them!
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